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Results-Driven Marketing Solutions for Growth

At That's What I Call Marketing, we are passionate about using marketing to drive growth. With years of experience and a proven track record of success, we have the expertise and knowledge you need to take your business to the next level.

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What People Say

"When I'm working on something important, I have a handful of experts I go to for advice. These include the likes of Peter Field, Damian Devaney, Paul Feldwick. Conor is one of these experts. He is razorsharp when it comes to marketing. He is a thoughtful leader and knows how to motivate teams to focus on execution."

Paul Dervan, Head of Brand Marketing, Miro

Services

Services We Offer

FRACTIONAL MARKETING LEADERSHIP

Our Fractional Marketing Leadership service works by providing businesses with a dedicated marketing leader who works part-time or on a project basis to address specific marketing needs. We work collaboratively with your team to develop comprehensive marketing strategies that are aligned with your business goals and objectives. Our team provides expertise across all marketing functions, including branding, digital marketing, content marketing, and more. With our Fractional Marketing Leadership service, you can access the marketing expertise you need, when you need it.

FUTURE DEMAND

 

James Hurman was the one who coined the phrase 'Future Demand' – and we couldn't agree more. We understands that marketing isn't just about the present, but it's also about anticipating future demands and staying ahead of competitors. We specialize in providing fractional marketing leadership solutions that are tailored to your company's needs. From strategy development to execution and optimization, we have the expertise to help businesses succeed in an ever-changing marketplace.

MARKETING STRATEGY

At That's What I Call Marketing, we offer customized marketing strategies that are tailored to your business needs and goals. We believe that every business is unique, and our team of experts work closely with you to understand your brand and business goals, and create a comprehensive plan tailored to your needs. Our goal is to help you reach your target audience and achieve your desired results within your budget. 

TEAM & CULTURE 

As the founder of That's What I Call Marketing, I am committed to helping companies achieve their growth potential. Through fractional marketing leadership, I guide businesses of all sizes on how to structure their marketing teams for success. My approach includes creating customized frameworks and structures that enable teams to continuously learn and improve their abilities. I'm here to help navigate change in organizational focus or strategy, and can even deliver targeted training sessions to help your team get up to speed quickly.

BRAND BUILDING EXPERTISE

We have expertise in developing brand building strategies and campaigns for global brands as well as national campaigns across EMEA, APAC and LATAM. In today's competitive landscape, building a recognizable and memorable brand is more important than ever.  Our approach focuses on understanding category entry points and creating brands that build salience through the development of distinctive brand assets. Drawing on the expertise of marketing thought leaders such as Binet and Field and Jenni Romaniuk.

KEYNOTE SPEAKER

 

Are you looking for a dynamic and engaging keynote speaker for your next marketing event? Or perhaps an experienced emcee to keep your audience and informed? Look no further! I am a professional speaker, podcast host, and facilitator with years of experience in the industry.

Brand Experience

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Listen to the latest podcast episode

Watch The Podcast

Top of the Marketing Charts - April 2024
18:20

Top of the Marketing Charts - April 2024

Taking a look back at the top marketing moments in April 2024 ,this episode provides a roundup of notable marketing campaigns, news and trends t discusses Weetabix's new brand campaign aimed at reclaiming market share, Burger King's 70th-anniversary celebrations, the Cairn Homes sponsorship of community games, McDonald's innovative smelling billboards in the Netherlands, a critique of B2B marketing strategies, the success of the Wild Atlantic Way tourism campaign, the complexity of fake billboards, marketing to Gen Z, a look at what happened with Sky Ireland's streaming service ad, insights into the CMO-CFO relationship via the On Strategy Showcase podcast, Terrence Riley's return to Crocs, the unusual Pringles and Crocs collaboration, Dove's self-esteem project confronting AI-generated beauty standards, the launch of Cruzcampo beer in the UK by Lucky Generals, the Indie List’s embrace of AI in marketing, a mention of a wonky Waitrose billboard misunderstanding and a preview of upcoming guests and an invitation for partnerships for the next year's Cannes festival. 00:22 Weetabix's Branding Challenge and Campaign Insights 02:12 Celebrating Burger King's 70th with Flame-Grilled Ads 02:38 Cairn Homes and the Community Games Sponsorship 03:35 McDonald's Innovative Smelling Billboard Campaign 05:29 The Wild Atlantic Way: A Tourism Marketing Success 07:18 The Rise of Fake Billboards and Creative Debates 08:50 Marketing to Gen Z sigh 09:39 Sky Ireland's Streaming Ad 10:49 Exploring the CMO and CFO Relationship with Heineken USA 11:52 Terrence Riley's Return to Crocs 12:52 Innovative Campaigns and AI in Marketing 15:23 Waitrose's Creative Pricing Campaign 16:19 April's Guest Highlights on 'That's What I Call Marketing' 16:57 Looking Ahead: Cannes 2024 and Future Collaborations Listen, Learn Lead with That’s What I Call Marketing Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email Email Instagram X Youtube Listen to all episodes here
Top of the Marketing Charts - April 2024
18:20

Top of the Marketing Charts - April 2024

Taking a look back at the top marketing moments in April 2024 ,this episode provides a roundup of notable marketing campaigns, news and trends t discusses Weetabix's new brand campaign aimed at reclaiming market share, Burger King's 70th-anniversary celebrations, the Cairn Homes sponsorship of community games, McDonald's innovative smelling billboards in the Netherlands, a critique of B2B marketing strategies, the success of the Wild Atlantic Way tourism campaign, the complexity of fake billboards, marketing to Gen Z, a look at what happened with Sky Ireland's streaming service ad, insights into the CMO-CFO relationship via the On Strategy Showcase podcast, Terrence Riley's return to Crocs, the unusual Pringles and Crocs collaboration, Dove's self-esteem project confronting AI-generated beauty standards, the launch of Cruzcampo beer in the UK by Lucky Generals, the Indie List’s embrace of AI in marketing, a mention of a wonky Waitrose billboard misunderstanding and a preview of upcoming guests and an invitation for partnerships for the next year's Cannes festival.00:22 Weetabix's Branding Challenge and Campaign Insights02:12 Celebrating Burger King's 70th with Flame-Grilled Ads02:38 Cairn Homes and the Community Games Sponsorship03:35 McDonald's Innovative Smelling Billboard Campaign05:29 The Wild Atlantic Way: A Tourism Marketing Success07:18 The Rise of Fake Billboards and Creative Debates08:50 Marketing to Gen Z sigh09:39 Sky Ireland's Streaming Ad10:49 Exploring the CMO and CFO Relationship with Heineken USA11:52 Terrence Riley's Return to Crocs12:52 Innovative Campaigns and AI in Marketing15:23 Waitrose's Creative Pricing Campaign16:19 April's Guest Highlights on 'That's What I Call Marketing'16:57 Looking Ahead: Cannes 2024 and Future Collaborations Listen, Learn Lead with That’s What I Call Marketing Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here
S3 Ep17: IAPI Cannes Young Lions
56:20

S3 Ep17: IAPI Cannes Young Lions

Today’s episode is live from Whelans in Dublin at the IAPI Cannes Young Lions competition showcase. The Young Lions competition gives the next generation of industry superstars the chance to prove themselves answering a charity brief under intense pressure. It is a fantastic opportunity to celebrate & support young creative talent in Ireland. I was delighted to go along to the winners showcase and chat to some of the amazing creative teams that participated and won. We need to celebrate creativity and we need to encourage the next generation of creatives to stay in this industry and help elevate Ireland’s creative capabilities on the world stage. We are a nation of world class storytellers, artists, musicians - our creative outputs in marketing and advertising should be world class. These winners share the approach to tackling the brief, what it felt like to win and what they are expecting at Cannes. If you aren’t inspired by the future of creativity - listen to this and you will be. 02:30 Shreesha Hedge introduces the IAPI Cannes Young Lions Competition 10:29 Lorna Tutty & Georgia Murphy from Droga5 discuss their winning digital entry 18:54 Hannah McGlynn & Lucy Mortell from Publicis discuss their winning film entry 27:23 Meabh O’Mahony & Kelly Oglesby from Edelman discuss their winning PR entry 37:00 Max Brady from Pull The Trigger talks about producing the winning film entry, why she does it and why Cannes is so important 46:30 John-Mark McCafferty of Threshold chats about the inspiration the charity got from the Cannes Young Lions participants Listen, Learn Lead with That’s What I Call Marketing Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email www.thatswhaticallmarketing.com
S3 Ep17: IAPI Cannes Young Lions
56:20

S3 Ep17: IAPI Cannes Young Lions

Today’s episode is live from Whelans in Dublin at the IAPI Cannes Young Lions competition showcase. The Young Lions competition gives the next generation of industry superstars the chance to prove themselves answering a charity brief under intense pressure. It is a fantastic opportunity to celebrate & support young creative talent in Ireland. I was delighted to go along to the winners showcase and chat to some of the amazing creative teams that participated and won. We need to celebrate creativity and we need to encourage the next generation of creatives to stay in this industry and help elevate Ireland’s creative capabilities on the world stage. We are a nation of world class storytellers, artists, musicians - our creative outputs in marketing and advertising should be world class. These winners share the approach to tackling the brief, what it felt like to win and what they are expecting at Cannes. If you aren’t inspired by the future of creativity - listen to this and you will be. 02:30 Shreesha Hedge introduces the IAPI Cannes Young Lions Competition10:29 Lorna Tutty & Georgia Murphy from Droga5 discuss their winning digital entry18:54 Hannah McGlynn & Lucy Mortell from Publicis discuss their winning film entry27:23 Meabh O’Mahony & Kelly Oglesby from Edelman discuss their winning PR entry37:00 Max Brady from Pull The Trigger talks about producing the winning film entry, why she does it and why Cannes is so important46:30 John-Mark McCafferty of Threshold chats about the inspiration the charity got from the Cannes Young Lions participants Listen, Learn Lead with That’s What I Call Marketing Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here
S3 Ep16: Curiosity United, with Ellie Norman
59:20

S3 Ep16: Curiosity United, with Ellie Norman

Today’s guest is the fascinating Ellie Norman, Chief Communications Officer at Manchester United. This is a wonderful story of embracing challenges, from diving into the marketing world without prior experience to leading innovative branding strategies at big brands. Ellie has worked for Honda, which must have been a dream job for someone who grew up loving motorised vehicles and Ellie certainly made the most of it as you will hear. Ellie totally changed direction going to Virgin Media and then the call came to lead marketing at Formula One, where Ellie set up the first ever marketing structure and helped transform the perceptions of the sport, and yes we do talk about Drive to Survive. In a fascinating next step Ellie took over marketing at the glorious Manchester United, and what is fascinating is Ellie had no real love for football, so we talk about what attracted her to the role at the greatest football club in the world (can you sense the bias!). This episode sheds light on the power of curiosity, the significance of building relationships, and the impact of strategic marketing in the ever-evolving world of sports and entertainment. 01:12 From Farm Life to Marketing Maven 04:15 Foundational Years in Marketing 09:09 Agency Insights 13:02 The move to client side 21:56 Embracing Change at Virgin Media 28:54 A Surprising Call from Formula One 34:06 The Game-Changing Impact of 'Drive to Survive' 38:15 A New Arena 42:51 Fan Engagement and Strategy at Manchester United 50:34 Match Day Experience: Behind the Scenes 52:39 Reflecting on the Journey and Looking Ahead Listen, Learn Lead with That’s What I Call Marketing Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships www.thatswhaticallmarketing.com/sponsor @theindielist2576
S3 Ep16: Curiosity United, with Ellie Norman
59:20

S3 Ep16: Curiosity United, with Ellie Norman

Today’s guest is the fascinating Ellie Norman, Chief Communications Officer at Manchester United. This is a wonderful story of embracing challenges, from diving into the marketing world without prior experience to leading innovative branding strategies at big brands. Ellie has worked for Honda, which must have been a dream job for someone who grew up loving motorised vehicles and Ellie certainly made the most of it as you will hear. Ellie totally changed direction going to Virgin Media and then the call came to lead marketing at Formula One, where Ellie set up the first ever marketing structure and helped transform the perceptions of the sport, and yes we do talk about Drive to Survive. In a fascinating next step Ellie took over marketing at the glorious Manchester United, and what is fascinating is Ellie had no real love for football, so we talk about what attracted her to the role at the greatest football club in the world (can you sense the bias!). This episode sheds light on the power of curiosity, the significance of building relationships, and the impact of strategic marketing in the ever-evolving world of sports and entertainment. 01:12 From Farm Life to Marketing Maven04:15 Foundational Years in Marketing09:09 Agency Insights13:02 The move to client side21:56 Embracing Change at Virgin Media28:54 A Surprising Call from Formula One34:06 The Game-Changing Impact of 'Drive to Survive'38:15 A New Arena42:51 Fan Engagement and Strategy at Manchester United50:34 Match Day Experience: Behind the Scenes52:39 Reflecting on the Journey and Looking Ahead Listen, Learn Lead with That’s What I Call Marketing Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here
S3 Ep15: The Mindless Marketers Series, with Marc Binkley, Vassilis Douros and Conor Byrne
43:15

S3 Ep15: The Mindless Marketers Series, with Marc Binkley, Vassilis Douros and Conor Byrne

The Mindless Marketers is a new segment with the Sleeping Barber podcast. So today Vassilis Douros and Marc Binkley join me in a humorous exploration of some of todays hottest marketing topics with inspiration from the wonderful work of Tom Fishburne Founder and CEO of Marketoonist. We show and explain a selection of cartoons that we like and then debate topics like changes in marketing roles, the relevance of chief marketing officer (CMO) positions, and the efficiency of different marketing strategies. We discuss the challenges and misconceptions in the marketing industry, such as the reliance on data versus insight, the perception of marketing departments within organisations, and the shift towards prioritising first-party data due to cookie deprecation. The episode also touches on creative advertising, customer-centric approaches, and the importance of brand and product availability to consumers. Through a mix of personal anecdotes, industry insights, and discussing Toms cartoons, we delve into the complexities of marketing an industry we all love. 00:00 Welcome to the Pilot: Introducing Mindless Marketers 00:25 Diving Into the World of tom Fishburne and the Marketoonist, 01:36 The Evolution and Challenges of the CMO Role 07:54 AI in Marketing: Expectations vs. Reality 11:50 Data-Driven Marketing: A Double-Edged Sword 16:56 Navigating the Shift from Third-Party Cookies 21:10 Rethinking Remarketing Strategies 22:13 Scepticism and Realisations in Digital Marketing 24:20 The Impact of Cutting Marketing Budgets 31:37 Inside the Mind of a Consumer: Brand Perception 39:08 Concluding Thoughts on Marketing Strategies Listen, Learn Lead with That’s What I Call Marketing Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, www.thatswhaticallmarketing.com @theindielist2576 @sleepingbarberpodcast
S3 Ep15: The Mindless Marketers Series
43:15

S3 Ep15: The Mindless Marketers Series

The Mindless Marketers is a new segment with the Sleeping Barber podcast. So today Vassilis Douros and Marc Binkley join me in a humorous exploration of some of todays hottest marketing topics with inspiration from the wonderful work of Tom Fishburne Founder and CEO of Marketoonist. We show and explain a selection of cartoons that we like and then debate topics like changes in marketing roles, the relevance of chief marketing officer (CMO) positions, and the efficiency of different marketing strategies. We discuss the challenges and misconceptions in the marketing industry, such as the reliance on data versus insight, the perception of marketing departments within organisations, and the shift towards prioritising first-party data due to cookie deprecation. The episode also touches on creative advertising, customer-centric approaches, and the importance of brand and product availability to consumers. Through a mix of personal anecdotes, industry insights, and discussing Toms cartoons, we delve into the complexities of marketing an industry we all love. 00:00 Welcome to the Pilot: Introducing Mindless Marketers00:25 Diving Into the World of tom Fishburne and the Marketoonist,01:36 The Evolution and Challenges of the CMO Role07:54 AI in Marketing: Expectations vs. Reality11:50 Data-Driven Marketing: A Double-Edged Sword16:56 Navigating the Shift from Third-Party Cookies21:10 Rethinking Remarketing Strategies22:13 Scepticism and Realisations in Digital Marketing24:20 The Impact of Cutting Marketing Budgets31:37 Inside the Mind of a Consumer: Brand Perception39:08 Concluding Thoughts on Marketing Strategies Listen, Learn Lead with That’s What I Call Marketing Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here
S3 Ep 14: Inclusion in Action - Part 1, panel featuring: Effie Kanyua, Ekaette Kern, LeAnne Weekes,
57:36

S3 Ep 14: Inclusion in Action - Part 1, panel featuring: Effie Kanyua, Ekaette Kern, LeAnne Weekes,

In February Walter T Geer posted that he was going to shut down his social media and “use it to amplify the voices of Black women that needed a mega phone” Walter commented that Historically Black women “have CONSISTENTLY been called upon to help solve the worlds problems. It wasn’t too long ago that leaders and companies called upon and hired many of these women, to save their companies by addressing their diversity issues. Now only a few years later, many of those same leaders and companies seem to have forgotten the very people who helped dig them out of a hole” I was in touch with Walter and asked if he thought it was a good idea to profile some of the women he had featured and host a panel discussion on their experiences in marketing and communications and from their perspectives why we are where we are and what needs to change. I was incredibly grateful that six of the black female leaders featured by Walter came back and agreed to be part of the discussion. In Part One of that discussion I am joined by *Effie Kanyua, Founder: We Are Warriors PR - featured in PR Week's 'New Agencies to Watch in 2024' *Ekaette Kern, Co-Founder and CEO, Tenet Consultancy. *LeAnne Weekes, public relations and marketing expert looking for her next role In this episode we have a really open conversation we discuss barriers to entry for black professionals in the field, including recruitment challenges, unpaid internships, lack of progression routes, and systemic issues. The panel discuss real-life examples of overcoming barriers in the industry, strategies for enhancing diversity in marketing and communications, stories of perseverance, creativity, and success, advice for aspiring professionals, emphasising the value of networking. Despite some progress, our industry still has a long way to go in truly embracing diversity and inclusivity. Let's learn, grow, and support each other in making the marketing world a place where everyone's voice is heard and valued. 💡 Listen, Learn Lead with That’s What I Call Marketing 00:26 Effie's Journey: From Journalism to AI-Powered PR 01:23 LeAnne's Diverse Communications Expertise 02:54 Ekaette's Mission: Diversifying the Agency World in Atlanta 04:28 The Stark Reality of Diversity in the Industry 05:02 Breaking Down Barriers: Opportunities and Representation 09:24 The Importance of Diverse Voices in Creative Industries 12:20 Challenges and Solutions for True Diversity and Inclusion 18:34 The Role of Leadership and Strategy in DE&I Initiatives 21:36 The Impact of DE&I Rollbacks and the Need for Action 44:22 Advice for Aspiring Professionals in the Communications Industry Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency https://indielist.ie/ https://www.diplomat.agency/ Get in touch about sponsorship or content partnerships https://www.thatswhaticallmarketing.com/
S3 Ep 14: Inclusion in Action - Part 1
57:36

S3 Ep 14: Inclusion in Action - Part 1

In February Walter T Geer posted that he was going to shut down his social media and “use it to amplify the voices of Black women that needed a mega phone” Walter commented that Historically Black women “have CONSISTENTLY been called upon to help solve the worlds problems. It wasn’t too long ago that leaders and companies called upon and hired many of these women, to save their companies by addressing their diversity issues. Now only a few years later, many of those same leaders and companies seem to have forgotten the very people who helped dig them out of a hole” I was in touch with Walter and asked if he thought it was a good idea to profile some of the women he had featured and host a panel discussion on their experiences in marketing and communications and from their perspectives why we are where we are and what needs to change. I was incredibly grateful that six of the black female leaders featured by Walter came back and agreed to be part of the discussion. In Part One of that discussion I am joined by*Effie Kanyua, Founder: We Are Warriors PR - featured in PR Week's 'New Agencies to Watch in 2024'*Ekaette Kern, Co-Founder and CEO, Tenet Consultancy.*LeAnne Weekes, public relations and marketing expert looking for her next role In this episode we have a really open conversation we discuss barriers to entry for black professionals in the field, including recruitment challenges, unpaid internships, lack of progression routes, and systemic issues. The panel discuss real-life examples of overcoming barriers in the industry, strategies for enhancing diversity in marketing and communications, stories of perseverance, creativity, and success, advice for aspiring professionals, emphasising the value of networking. Despite some progress, our industry still has a long way to go in truly embracing diversity and inclusivity. Let's learn, grow, and support each other in making the marketing world a place where everyone's voice is heard and valued. 💡 Listen, Learn Lead with That’s What I Call Marketing 00:26 Effie's Journey: From Journalism to AI-Powered PR01:23 LeAnne's Diverse Communications Expertise02:54 Ekaette's Mission: Diversifying the Agency World in Atlanta04:28 The Stark Reality of Diversity in the Industry05:02 Breaking Down Barriers: Opportunities and Representation09:24 The Importance of Diverse Voices in Creative Industries12:20 Challenges and Solutions for True Diversity and Inclusion18:34 The Role of Leadership and Strategy in DE&I Initiatives21:36 The Impact of DE&I Rollbacks and the Need for Action44:22 Advice for Aspiring Professionals in the Communications Industry Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here
S3 Ep13: The Magic of Numbers with Dr.Grace Kite
59:36

S3 Ep13: The Magic of Numbers with Dr.Grace Kite

Dr. Grace Kite is Founder and CEO of Magic Numbers and Magic Works Training. Her career is distinguished by a blend of academic excellence and practical expertise, making her a sought-after advisor and speaker on topics related to marketing effectiveness and ROI. Dr. Kite's contributions to the field are characterised by her ability to blend detailed econometric analysis with clear, actionable insights, helping businesses to optimise their marketing strategies in alignment with economic principles.In addition to her consulting work, Dr. Kite is an influential voice in the marketing community, frequently contributing to industry discussions, publishing research findings, and participating in conferences. And today's episode delves into so much of the work Grace contributes to the industry. We talk about how Graces curiosity got her into marketing, the importance of people, how getting the work used not just commissioned is so important. Bar charts beeing the bazzoka of data, the importance of last click attribution going away, the differences for smaller and bigger brands, how 30 grand spent today can give you 20-40% more effective marketing plans, of course we touch on AI and Die Hards place as a Christmas Classic. 00:14 From Economics to Marketing: A Unique Journey 03:21 The Leap to Freelancing: Balancing Career and Family 07:59 The Power of Positioning and Analytics in Marketing 11:28 Understanding the Human Element in Data Analytics 21:42 Navigating Marketing Strategies in Inflationary Times 25:58 Practical Advice for Marketers on a Budget 31:48 Navigating the Pitfalls of Attribution in Marketing 39:45 Understanding the Impact of External Factors on Marketing 42:24 Exploring the Potential and Pitfalls of Attention Metrics 45:19 The Power of Niche Influencers in Marketing 47:57 AI in Marketing: Opportunities and Concerns 50:57 Reflections and Insights from Industry Events 51:34 Econometrics: Making Advanced Analysis Accessible Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/ Get in touch about sponsorship or content partnerships, email thatswhaticallmarketing@gmail.com To contact That’s What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing . Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all previous episodes here https://www.thatswhaticallmarketing.com/podcast
S3 Ep12: The Magic of Numbers with Dr. Grace Kite
59:36

S3 Ep12: The Magic of Numbers with Dr. Grace Kite

Dr. Grace Kite is Founder and CEO of Magic Numbers and Magic Works Training. Her career is distinguished by a blend of academic excellence and practical expertise, making her a sought-after advisor and speaker on topics related to marketing effectiveness and ROI. Dr. Kite's contributions to the field are characterised by her ability to blend detailed econometric analysis with clear, actionable insights, helping businesses to optimise their marketing strategies in alignment with economic principles.In addition to her consulting work, Dr. Kite is an influential voice in the marketing community, frequently contributing to industry discussions, publishing research findings, and participating in conferences. And today's episode delves into so much of the work Grace contributes to the industry. We talk about how Graces curiosity got her into marketing, the importance of people, how getting the work used not just commissioned is so important. Bar charts beeing the bazzoka of data, the importance of last click attribution going away, the differences for smaller and bigger brands, how 30 grand spent today can give you 20-40% more effective marketing plans, of course we touch on AI and Die Hards place as a Christmas Classic. 00:14 From Economics to Marketing: A Unique Journey03:21 The Leap to Freelancing: Balancing Career and Family07:59 The Power of Positioning and Analytics in Marketing11:28 Understanding the Human Element in Data Analytics21:42 Navigating Marketing Strategies in Inflationary Times25:58 Practical Advice for Marketers on a Budget31:48 Navigating the Pitfalls of Attribution in Marketing39:45 Understanding the Impact of External Factors on Marketing42:24 Exploring the Potential and Pitfalls of Attention Metrics45:19 The Power of Niche Influencers in Marketing47:57 AI in Marketing: Opportunities and Concerns50:57 Reflections and Insights from Industry Events51:34 Econometrics: Making Advanced Analysis Accessible Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/ Get in touch about sponsorship or content partnerships, email thatswhaticallmarketing@gmail.com To contact That’s What I Call MarketingEmail thatswhaticallmarketing@gmail.comInstagram www.instagram.com/thatswhaticallmarketing/X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketingYou can listen to all previous episodes here https://www.thatswhaticallmarketing.com/podcast
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