Recent Episodes
TWICM 210: The Human Cost: How Fear-Based Wellness Advertising Makes People Feel
11 Aug 2026 · 41 min
TWICM 205: GumGum’s Pete Wallace on Why Attention Matters More Than Ad Clicks
14 Jul 2026 · 22 min
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Join Conor Byrne as he sits down with the sharpest minds in marketing, brand strategy, and creative effectiveness. Real conversations, real insights, no fluff.
New episode every Tuesday.
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Recent Episodes
11 Aug 2026 · 41 min
14 Jul 2026 · 22 min
Podcast Lists
All Marketing
Brand effectiveness, CMO leadership, behavioural science, B2B strategy — 10 shows worth your time.
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B2B Focus
The best shows covering B2B brand building, demand generation, and how B2B buyers actually decide.
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CMO Leadership
The best interviews with and about CMOs — strategy, boardroom accountability, and marketing leadership.
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Marketing Knowledge
Effectiveness
The Binet & Field 60/40 research, what happens when you get the balance wrong, and why performance marketing can't work alone.
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Brand Strategy
The Ehrenberg-Bass concept that explains how brands actually grow — and why loyalty is the wrong goal for most marketers.
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Effectiveness
The IPA Databank, Binet & Field, share of voice — what the evidence says about what actually drives profitable business growth.
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Creativity
Why creatively awarded campaigns outperform on every business metric — and what the real cost of dull advertising is.
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B2B
The 95/5 rule, why B2B buyers aren't rational, and what Jon Lombardo's research says about demand creation vs demand capture.
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Leadership
Econometric modelling, share of voice, and how the best CMOs build commercial credibility in the boardroom.
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