# That's What I Call Marketing
> Ireland's No.1 marketing podcast hosted by Conor Byrne

## About
That's What I Call Marketing is a weekly marketing podcast hosted by Conor Byrne, a senior marketer based in Ireland with 20+ years experience. Launched in 2022, now in Season 5 with 200+ episodes and over 1 million downloads.

## Notable Guests
Mark Ritson, Sir John Hegarty, Peter Field, Karen Nelson-Field, Andy Nairn, Nils Leonard, Debbie Millman, James Hurman, Adam Morgan, Grace Kite, Tom Roach, Thomas Barta, Margaret Molloy, Jon Lombardo, Jenni Romaniuk, Gráinne Wafer, Ellie Norman, Karen Martin, Jonnie Cahill (Heineken USA), Paul Dervan, Richard Shotton, Marcus Collins, Wael Jabi (KitKat), Orla Mitchell, François Bazini (Suntory), Matt Herbert (Tracksuit), Brady Josephson

## Topics Covered
Brand building, marketing effectiveness, creative effectiveness, media planning, B2B marketing, CMO leadership, attention economy, distinctive brand assets, mental availability, marketing mix modelling, sponsorship strategy, pricing strategy, AI in marketing, sustainability marketing, global brand strategy, agency relationships

## Key Stats
- 200+ episodes
- 1 million+ downloads
- 50,000 subscribers
- Season 5 (2026)
- Weekly release every Tuesday
- No.1 Ireland marketing podcast

## Links
- Website: https://thatswhaticallmarketing.com
- RSS Feed: https://feeds.acast.com/public/shows/thats-what-i-call-marketing
- Apple Podcasts: https://podcasts.apple.com/ie/podcast/thats-what-i-call-marketing/id1615415427
- Spotify: https://open.spotify.com/show/thatswhaticallmarketing
- YouTube: https://www.youtube.com/@thatswhaticallmarketing
- Contact: thatswhaticallmarketing@gmail.com

## Host
Conor Byrne — Senior Marketer, Podcast Host
LinkedIn: https://www.linkedin.com/in/conorbyrne/
Former Director of Marketing EMEA at Indeed.com


## Episode Archive

### S5 Ep9: Andrew Tindall: The Creative Dividend, How Creativity Drives Profit
Date: 2026-03-10
In this episode of That’s What I Call Marketing, Conor Byrne speaks with Andrew Tindall, Chief Growth Officer at System1, about his new publication/pdf The Creative Dividend. Built using global Effie 

### S5 Ep8: Synthetic Research Explained
Date: 2026-03-03
Synthetic Research Explained, Understanding AI-Powered Audience Testing for Marketers
What is synthetic research and how accurate is it really?
In this episode of That’s What I Call Marketing, Conor B

### S5Ep7: What your CFO actually wants to hear from you 
Date: 2026-02-24
What does your CFO actually want to hear from you?
In this episode of That’s What I Call Marketing, Conor Byrne sits down with Michael Kaminsky former analytics leader at Harry’s and Founder & CEO of 

### S5 Ep6: Marketing Masterclass with Marketing Leader Orla Mitchell
Date: 2026-02-17
What does it really take to move from brand marketer to global growth leader?

In this episode Conor Byrne sits down with Orla Mitchell for a candid, commercially grounded conversation about leadershi

### System, Sizzle & Sales Impact of Super Bowl 2026 with CMO Nataly Kelly
Date: 2026-02-12
Zappi CMO Nataly Kelly joins to talk about the Sizzle, Systems & Sales Impact of The Super Bowl.

The Super Bowl is advertising’s biggest stage. $8 million for 30 seconds. Cultural noise at maximum vo

### S5 Ep4: The Eye-Watering Cost of Dull Media & Creative with Karen Nelson-Field & Adam Morgan
Date: 2026-02-03
Most advertising doesn’t fail because it’s wrong. It fails because it’s dull and dull is expensive.

In this episode of That’s What I Call Marketing, Conor Byrne sits down with Adam Morgan and Karen N

### S5 Ep3: The Tensions Every Brand CEO Has to Manage with CMO Francois Bazini
Date: 2026-01-27
François Bazini, CMO of Suntory Beverage & Food Europe is one of the most thoughtful brand CMOs in global FMCG
François shares a rare, inside view of what it really means to be a brand steward in orga

### S5 Ep2: Building a New Category Around a 2,000-Year-Old Drink
Date: 2026-01-20
What happens when a radio comedian, a senior drinks marketer, and a 2,000-year-old Roman hydration recipe collide?

In this episode of That’s What I Call Marketing, Conor Byrne sits down with Merrick 

### S5 Ep1: What KitKat Gets Right About Attention, Breaks & Consistency with Wael Jabi
Date: 2026-01-13
Kit Kats Global Head of Marketing Shares what it really takes to build and protect an iconic global brand?

In this season opener for Season 5 of That’s What I Call Marketing, Conor Byrne is joined by

### The Singles: Don't Look Back In Anger 2025
Date: 2025-12-17
Don't Look Back In Anger - the episode where we look back at the biggest stories we covered on The Singles and see how those brands have gotten on this year. So What happens after the marketing headli

### S4 Ep29: A Red Star Christmas 2025 - The Best Christmas Ads of 2025
Date: 2025-12-09
Which Christmas ads did Irish viewers love in 2025? 
In this special Christmas edition of That’s What I Call Marketing, Conor Byrne is joined by Ciara Reilly from Red C Research, Linda Bradley (Head o

### The Singles Ep12: Netflix X Spotify, Monzo taking on Barclays, Rebel X Movember
Date: 2025-12-02
The episode begins with the new Netflix × Spotify partnership, where Spotify's video podcasts will sit on Netflix from 2026. Conor, Dan and Jasper discuss what this means for streaming, how it challen

### Re-Release - Making the Guinness Christmas Ad
Date: 2025-11-25
First Aired 23rd Dec 2023, this is the never before told story behind the making of the iconic Guinness Christmas Ad. Tom Kinsella, Damian Devaney, Mark Nutley and Pat Hamill who were part of the team

### S4 Ep28: Brand Global, Adapt Local with Katherine Melchior Ray & Nataly Kelly
Date: 2025-11-18
CMO's Katherine Melchior Ray & Nataly Kelly dive deep into the nuances of global marketing . Both are experienced global CMOs and authors of the book 'Brand Global, Adapt Local.' They share their insi

### S4 Ep27: Imen Zitouni, Intact's CMO on on Building a Brand That Travels
Date: 2025-11-11
When Imen Zitouni started out, there was no Google. She literally taught Canadian businesses how to use a mouse. Fast forward twenty-five years, and she’s the Chief Marketing Officer at Intact Insuran

### The Singles takes on OpenAI, Tylenol & Stiller Soda
Date: 2025-11-04
In this episode, we dive deep into the latest marketing trends and campaigns we start by discussing OpenAI's new brand campaign, evaluating its impact and effectiveness. The conversation transitions t

### S4 Ep26: Mark Ritson on The Biggest Mistakes Marketers Still Make & How to Stop
Date: 2025-10-28
What happens when one of the world’s most opinionated marketing professors looks beyond 2025 and starts thinking about the 2030s?
In this unfiltered conversation, Mark Ritson joins Conor Byrne on That

### S4 Ep25: Building the Charity Water Brand with Brady Josephson, VP of Brand & Growth
Date: 2025-10-21
What happens when one of the world’s most innovative nonprofits starts thinking like a modern brand?

In this episode of That’s What I Call Marketing, Conor Byrne sits down with Brady Josephson, VP of

### S4 Ep24: The Brand Newsroom: Where Content & PR Come Together. The Building A Legacy Series
Date: 2025-10-07
PR isn't dead—it's evolved. And most brands are still playing by the old rulebook.

In this episode we sit down with three communications leaders to dissect how modern PR actually works: Pippa Doyle (

### S4 Ep23: AI & The Evolution of Search, Building A Legacy Series
Date: 2025-09-30
PR has always been about influence. Coverage, credibility, shaping the conversation. But in 2025, PR is becoming something bigger: the infrastructure that powers discovery itself.

In this episode of 

### The Singles Ep10: Is Brewdog Done? Will Diageo & Indeed drive efficiencies? TayTay & Travis Love Brand & Gordon & BK Collab.
Date: 2025-09-23
Discover the challenges and strategies of leading brands such as Diageo and Indeed in navigating marketing spend and efficiency. Explore the rise and fall of BrewDog within the competitive beer catego

### S4 Ep22: Sir John Hegarty on The Business of Creativity 
Date: 2025-09-16
An in-depth conversation with the legendary Sir John Hegarty. Renowned for his groundbreaking work in advertising, Sir John shares his invaluable insights on the evolution of marketing, the role of cr

### S4 Ep21: Kaveri Camire CMO of DXC Technology on Building brand in a tech world
Date: 2025-09-09
Kaveri Camire, the Chief Marketing Officer (CMO) of DXC Technologies, to delve into the multifaceted world of B2B marketing. Kaveri shares her impressive 20-year career journey at IBM and the signific

### S4 Ep20: B2B Creativity that drives growth from Brand to Demand with Wendy Walker
Date: 2025-09-02
B2B marketing doesn’t have to be boring. In this episode, we unpack how creativity drives measurable B2B growth—uniting brand and demand, scaling global ideas locally, proving ROI, and using AI where 

### S4 Ep19: Kelloggs on Backing The Bird with VP Jenn Carkner & Snr Dir Stephen Duggan
Date: 2025-08-26
The fastest way to grow 17 brands might be to advertise one.

Kellogg’s made a deliberate shift from spreading budget across 17 sub-brands to backing the masterbrand—reviving underused distinctive ass

### The Singles EP9: American Eagle, Ibiza Final Boss, Lavzza Coffee, F1 & Jet2 Holidays with Tracksuit
Date: 2025-08-19
In this episode of 'The Singles,' we explore a range of exciting topics, from analyzing American Eagle's controversial Sydney Sweeney ad to uncovering the growth behind the British Grand Prix. We also

### S4 Ep18:  How The RealReal is Winning the Luxury Resale Game with  Caroline Gardner
Date: 2025-08-12
The RealReal has become the world’s largest authenticated luxury resale platform — with 38 million members, over 40 million items sold, and a brand people can’t stop talking about. But how did they ge

### S4 Ep18:THE BATTLE OF THE ROBOTS with (sort of!) Mark Ritson, Prof. Byron Sharp, Prof. Scott Galloway & James Hurman
Date: 2025-08-05
In this captivating experiment, we bring together ChatGPT and Claude to channel the thoughts and strategies of renowned marketing experts Mark Ritson, Byron Sharp, Scott Galloway, and James Hurman. Th

### S4 Ep 17: Taking Brand to the Boardroom | Matt Herbert (Tracksuit Co-Founder) on Brand, Growth & Global Scale
Date: 2025-07-29
What does it really take to bring brand into the boardroom—and keep it there?

In this episode of That’s What I Call Marketing, I sit down with Matt Herbert, co-founder of Tracksuit, for a conversatio

### The Singles Ep8: Cannes, Controversy, Telstra, UberEats, AI & more.....
Date: 2025-07-22
Welcome back Dan and Jasper from Tracksuit to dive into some of the most impactful stories and trends in the marketing industry.

Our discussion kicks off with a recap of the Cannes Lions Internationa

### S4 Ep16: Inside Canva’s Move from PLG to Enterprise-Led Growth
Date: 2025-07-15
What happens when one of the most beloved product-led growth (PLG) companies in the world starts thinking like an enterprise software giant?

In this episode of That’s What I Call Marketing, I sit dow

### S4 Ep15: How Bold Brands Win Attention (and Keep It) with CMO Kerel Cooper
Date: 2025-07-08
What does it really take to win attention in today’s chaotic marketing landscape — and keep it? In this episode of That’s What I Call Marketing, I sit down with Kerel Cooper, Chief Marketing Officer o

### S4 Ep14: The Future of Marketing Is Messy with  Stephanie Parry
Date: 2025-07-01
Stephanie Parry, EVP of Client Management at JellyFish joins to talk about messy marketing. From AI-generated creative to navigating culture clashes in global teams, this episode dives into the chaos 

### The Cannes Sessions - Daily Round Up 19/06/25
Date: 2025-06-19
Day 4 of the Cannes Sessions and you will heard from David Droga, Billionaire & Passes Founder Lucy Guo, Karen Bennett US MD for Jellyfish, Sarah Vincent Managing Director UK, Utiq & Anders Littner br

### The Cannes Sessions - Daily Round Up 18/06/25
Date: 2025-06-18
Day 3 from the Cannes Lions Festival of Creativity and we take you behind the scenes of into the judging room, chat to Jimmi McGrath of Droga5 about the judging process, we go behind the scenes into t

### The Cannes Sessions - Daily Round Up 17/06/2025
Date: 2025-06-17
Day 2 of the Cannes Lions Festival of Creativity - hear from Jame Hurman, CEO of YouTube Neal Mohan speaking at Adweek house and Kevin Freedman on the power of AI for global marketing,
 Hosted on Acas

### The Cannes Sessions - Daily Round Up 16/6/25
Date: 2025-06-16
A round up of all the goings on from the first day of the Cannes, talking about the opportunities for brands to think about agencies outside of the typical hubs of New York, London and Amsterdam, look

### The Singles Ep7: Marketing Hot Takes ELF acquires Rhode & Mark Read Departs & Cannes & An Offer
Date: 2025-06-10
Dan & Jasper are back with Tracksuit data t delve into the latest news in marketing. We kick off with ELF Beauty's acquisition of Hailey Bieber's Rhode, examining the impressive growth and brand healt

### S4 Ep13 Entertain or Die: Unlocking the Secrets of Entertaining Brands
Date: 2025-06-03
Join us for a deep dive into the 'Entertain or Die' report with Leanne Tomasevic, Head of Insight at Tracksuit, and Dan Salkey, Co-founder and Strategy Partner at Small World. Discover the most entert

### The Singles Ep6: Marketing Hot Takes Streaming, Soda & Social with data from Tracksuit
Date: 2025-05-28
In this episode, Conor, Dan, and Jasper dive into the latest trends in the streaming industry, discussing how platforms like Netflix and Disney Plus are evolving towards profitability and profitabilit

### S4 Ep12: The Young Lions
Date: 2025-05-20
What happens when you give teams of young marketers just two days to tackle a cause-led brief? This episode pulls back the curtain on Ireland’s 2025 Young Lions winners and their razor-sharp responses

### The Singles Ep5: Deliveroo, Sunscreen & Lego are the hot topics this week
Date: 2025-05-13
In this episode of The Singles we focus on DoorDash's acquisition of Deliveroo, the marketing strategies of La Roche-Posay's sunscreen, and Lego's innovative activation at the Miami Grand Prix. The di

### S4 Ep11: Hacking The Human Mind with Richard Shotton
Date: 2025-05-05
Richard Shotton delves deep into the world of behavioural science, exploring how human psychology profoundly influences marketing strategies. Richard shares his journey from being a media planner to d

### The Singles Ep4: Hot Topics in Marketing, Vrbo Vs AirBnB, Liquid Death, Wrexham & Mo's Moment
Date: 2025-04-30
The Singles: Hot Topics in Marketing, Vrbo Vs AirBnB, Liquid Death, Wrexham & Mo's Moment

Dive into the latest marketing campaigns and strategies from challenger brands making waves in their industri

### S4 ep10: Why 90% Of Marketing Decisions Are Reversible with Ran Avrahamy, CMO AppsFlyer
Date: 2025-04-22
What happens when you give a marketer full creative freedom, a food truck, and no permit? You get a marketing lesson you’ll never forget.

In this episode of That’s What I Call Marketing, I’m joined b

### The Singles Ep3: Hot Topics in Marketing: Insights on Tesla, Puma & Bonds with Tracksuit
Date: 2025-04-16
nd sales. We go on to discuss Tesla's customer funnel issues and consider the broader implications of celebrity leadership on brand perception. Moving forward, we  examine Puma's largest global campai

### S4 Ep 9: Rory Gallery : A Special Sort Of Brand Strategy
Date: 2025-04-08
In this episode, Rory delves into his extensive career in marketing, sharing his journey from the west coast of Ireland to New Zealand. He discusses his exciting role in various creative campaigns, no

### The Singles Ep 2. Marketing Hot Topics, Brand Britain, Chocolate & Airlines with Tracksuit.
Date: 2025-04-02
In this episode of 'That's What I Call Marketing, The Singles,' we take a look at the latest hot marketing topics with Tracksuit, the always-on brand tracking dashboard, this episode explores various 

### S4 Ep8: Why The Best Advertising Should Stir The Pot with Mark Shanley
Date: 2025-03-25
Guest Mark Shanley, creative director of Adam and Eve DDB talks us through his impressive career journey, from his early days in Dublin working at DDFH&B to handling major global campaigns for brands 

### The Singles: The Hot Topics in Marketing discussing Poppi, Guinness, Nike, Reddit &  more....with Tracksuit
Date: 2025-03-19
In this episode of 'That's What I Call Marketing,' Conor Byrne kicks off the new series 'The Singles,' focused on hot marketing topics with expert insights. Sponsored by Tracksuit, the always-on brand

### S4 Ep7: Behind the Swedish Curtain: The Daring Strategies That Have Elevated IKEA in The Competitive Canadian Market with  Jonelle Ricketts
Date: 2025-03-04
What happens when an insight from 20 years ago is still relevant today and the ad you made to support that insight 20 years ago is part of popular culture. You run it again of course.This episode of '

### S4 Ep6: Behind the Bottle: The Untold Risks & Triumphs of Glendalough's Global Gamble
Date: 2025-02-18
In this in-depth episode of 'That's What I Call Marketing,' I meet with Gary McLoughlin, a distinguished figure in the Irish marketing landscape and co-founder of Glendalough Distillery. Gary delves i

### S4 Ep4: CMO Brit Starr On Why Saying NO Was the Best Career Move
Date: 2025-02-04
Join us in an engaging and insightful conversation as Brit Starr, the CMO of CreatorIQ, shares her journey and valuable marketing insights on That's What I Call Marketing. Brit delves into her foundat

### S4 Ep3: Will AI Uproot The Creative Industry In Ways We Never Imagined - A discussion
Date: 2025-01-28
Featuring Paul Dervan, Andrew More, Abi Moran & James Dunne

This episode of 'That's What I Call Marketing' delves into the transformative role of AI in the marketing landscape. Host Conor Byrne and r

### S4 Ep2: The Reach Delusion: How Marketers Are Wasting Millions & What You Need To Know
Date: 2025-01-21
In this compelling episode of That's What I Call Marketing, Conor Byrne sits down with Professor Felipe Thomaz, an Oxford-based academic whose research is reshaping how marketers approach media planni

### S4 Ep1: Inside Diageo:  The Untold Challenges Behind Iconic Brands  with  Gráinne Wafer
Date: 2025-01-14
In this exciting premiere of Season 4, Conor Byrne hosts Gráinne Wafer on 'That's What I Call Marketing.' Gráinne, a renowned figure in the marketing world, dives deep into her 27-year journey with Di

### What The Zuck? Discussing the big changes from Meta with Michael Corcoran
Date: 2025-01-08
The Singles are shorter episodes where we look at hot topics happening in marketing and get expert reaction and analysis. Would love to know what you think. 

In this episode of 'That's What I Call Ma

### S3 Ep49: 2024 A Year In Review with Elena Jasper, Marc Binkley & Vassilis Douros
Date: 2024-12-17
In this episode, join Conor Byrne as he catches up with Elena Jasper of The Marketing Architects Podcast and Co-Hosts of The Sleeping Barber Podcast
Marc Binkley & Vassilis Douros as they dive into an

### S3 Ep48: A Red Star Christmas with RedC Research - The Christmas Special
Date: 2024-12-10
In this festive episode of 'That's What I Call Marketing,' I review the top Christmas ads of 2024 alongside three guest experts:
*Una Herlihy, co-founder of The Indie List; 
*Alma Birbilaite, Brand an

### S3 Ep47: Marketers 2025 Toolkit - with WARC's Imaad Ahmed
Date: 2024-12-03
2024 is nearly over us so a perfect time to look ahead to 2025. 

In today's episode I delve into the future of marketing with Imaad Ahmed, Head of WARC Advisory for EMEA and the Americas. This specia

### Top of the Marketing Charts - November 2024
Date: 2024-12-01
November 2024 was a whirlwind in the marketing world, full of headline-grabbing moments, and lessons you can’t afford to ignore. If you’re looking to sharpen your strategies, decode what worked (and w

### S3 Ep46 Craft & Creativity:  Elevating B2B Marketing with Sarah Higgins
Date: 2024-11-26
In this episode of 'That's What I Call Marketing,' host Conor Byrne meets Sarah Higgins, a seasoned marketing professional with over 25 years of experience in marketing communications both in agencies

### Live Episode: S3 Ep45 The Power of Play in Brand Experience
Date: 2024-11-19
Recorded in front of a live audience, 'That's What I Call Marketing' in association with Neon Agency explores the transformative power of play in the world of branding. Host Conor Byrne welcomes Jane 

### S3 Ep44: Direct Mail Lessons for Attention Seeking Marketers with Nishma Patel Robb
Date: 2024-11-12
Nishma Patel Robb is a dynamic leader with a career spanning over 30 years, focused on innovation, marketing, and social impact. Her tenure at Google, where she was Senior Director of Brand and Reputa

### S3 Ep43: Video LOVES The Radio Star
Date: 2024-11-05
A two part episode coming from Radiocentre featuring Andrew Tindall and Steve Keller.

Andrew Tindall is Senior Vice President of Global Partnerships of System1, where he works with the world’s larges

### Will Smith, Nomad & Lip Dub - short
Date: 2024-11-01
This content is in French, Italian and Spanish. Obviously That's What I Call Marketing is a global podcast reaching audiences far and wide. As part of this months newsletter I talked about the work No

### Top of the Marketing Charts - October 2024
Date: 2024-11-01
In this episode of 'That's What I Call Marketing,' we take a recap on a bustling October in the marketing world, filled with hits, misses, controversies, and significant AI advancements. With featured

### S3 Ep42: Making Sponsorships Bloom
Date: 2024-10-29
In this episode, we unravel the complexities of sponsorship valuation and strategic marketing, offering valuable insights for brands and rights holders. Learn the foundational steps for evaluating spo

### S3 Ep41: How Branding Shapes Perception in a Changing World with Mark Kingsley
Date: 2024-10-22
Today’s guest is Mark Kingsley, an award winning designer, brand strategist and author of the Universal Principles of branding. During the conversation, as well as understanding Marks career influence

### S3 Ep40:Unlocking the Power of Culture through Curiosity with Dr. Marcus Collins
Date: 2024-10-15
In this captivating episode of 'That's What I Call Marketing,' I sit down with Marcus Collins, the brilliant author of For The Culture  and Clinical Assistant Professor of Marketing at the Ross School

### Rocking Marketing - a new TWICM Record
Date: 2024-10-14
It was time for That's What I Call Marketing to extend from the spoken word and into the realm of music videos. This is the debut track from That's What I Call Marketing with thanks to my friends at S

### S3 Ep39: The B2B Power Shift & What Marketers Must Do with Andrew Haussegger
Date: 2024-10-08
n this episode of 'That's What I Call Marketing,' host Conor Byrne sits down with Andrew Haussegger Co-Founder of Green Hat to talk about their recent research report The APAC B2B Buyer Journey Resear

### S3 Ep 38: From Good Old Boots to WOW Boots with Peter Markey, CMO Boots
Date: 2024-10-01
In this episode, Peter Markey, Chief Marketing Officer of Boots & 2023 Marketer of the Year talks about how he is managing the legacy of the 175 year old Boots brand and making it a brand that WOWs in

### Top of the Marketing Charts - Sept 2024 (the notebookLM hosts)
Date: 2024-09-30
As I continue to invest time in AI and discover the impact and implications it is and will have on our industry, I have used NotebookLM to create this discussion based podcast episode based on the Sep

### Top of the Marketing Charts - Sept 2024
Date: 2024-09-30
Check out the newsletter here for supporting charts and links: https://www.thatswhaticallmarketing.com/post/top-of-the-marketing-charts-sept-2024
In this edition of That’s What I Call Marketing, we ta

### S3 EP37: Living Your Brand Promise with CMO Greta Hammel 
Date: 2024-09-24
Greta Hammel is CMO of Promise Gluten Free Bread & Gallaghers Bakehouse. Greta is a seasoned marketing expert with incredible experience in global brands like Cadbury and Philadelphia. Greta shares he

### S3 EP36: Total Brand Value with Shane McGonigle & Damian Devaney
Date: 2024-09-17
In this episode of 'That's What I Call Marketing,' host Conor Byrne is joined by CEO of the Marketing Institute Shane McGonigle & Damian Devaney Partner at TBV Global, to talk about Total Brand Value.

### S3 Ep35: Advertising. The Weak Force with Prof. Koen Pauwels
Date: 2024-09-10
In this episode of 'That's What I Call Marketing,' host Conor interviews Professor Prof. Koen Pauwels, a distinguished marketing expert from Northeastern University in Boston. The conversation delves 

### S3 Ep34: The Marketing Scientist with Peter Hammer (the actual marketing scientist!)
Date: 2024-09-03
Peter Hammer is in fact The Marketing Scientist. In a genius move while working at the Ehrenberg-Bass Institute for Marketing Science he claimed the domin and now he consults brands across the globe. 

### Top of the Marketing Charts - August 2024
Date: 2024-09-01
Explore the top marketing highlights from August. Dive into Sportsbet's engaging 'Elite Average Games' campaign, X's (formerly Twitter) legal battle to reclaim advertising revenue, and Teamwork.com's 

### S3 Ep33: The Cannes Sessions with James Hurman and Jimmy Knowles
Date: 2024-08-27
Another two part episode to conclude our Cannes Sessions. First up is James Hurman, founder of Previously Unavailable and Co-Founder of Tracksuit and he is followed by Jimmy Knowles of Canva. 

Part O

### S3 Ep32: The Cannes Sessions, with Jon Lombardo & Peter Weinberg of Evidenza
Date: 2024-08-20
Jon Lombardo and Peter Weinberg built a reputation as the gurus of B2B marketing, being named as the Les & Peter of B2B Marketing (by Les and Peter) and they took time out of their yacht hopping in Ca

### S3 Ep31: The Cannes Sessions with Gerry D'Angelo (Pt1) followed by Mark Noble & Peter Dobbyn (Pt2)
Date: 2024-08-13
A two part episode as part of the Cannes Sessions. Brought to you by Freedman International & your host Conor Byrne https://www.linkedin.com/in/conorbyrne/

Part One - Media today and tomorrow
I sit d

### S3 Ep30 (episode 100): The Cannes Sessions with Mauro Porcini,  SVP and Chief Design Officer of PepsiCo 
Date: 2024-08-06
Today actually marks episode 100 of That's What I Call Marketing and in this episode we get to meet Mauro Procini SVP and Chief Design Officer of PepsiCo and get a front seat into the minds of one of 

### Top of the Marketing Charts - Jul 2024
Date: 2024-08-01
Bringing you the latest news and trends in marketing from July 2024. This episode takes a look at some of the recent developments in AI and what that means for marketing, looks at the brands that are 

### S3 Ep29: Marketing Team of the Year with Kevin Kent of Laya Healthcare
Date: 2024-07-30
Kevin Kent heads up Marketing and Consumer Sales at Laya Healthcare, one of Ireland’s three (current) healthcare providers, which recently won the prestigious 'Marketing Team of the Year' award. Kevin

### S3 Ep28: The Cannes Sessions with Karen Nelson Field & Karandeep Kapany
Date: 2024-07-23
This is a 2 part episode with two wonderful guests.

PART ONE
First up is the brilliant Karen Nelson-Field, I had such a laugh recording this with Karen, as you will see throughout. We cover a lot, me

### S3 Ep27: The Cannes Sessions with Mark Ritson
Date: 2024-07-16
Well for many my guest today needs no introduction, he is the outspoken marketing professor, no it's not Scott Galloway, it is the one and only Mark Ritson. We talk about something I hadn’t heard Mark

### S3 Ep26: The Cannes Sessions with Chidi Achara, Chief Product Officer, Huge
Date: 2024-07-09
In this engaging episode of 'That's What I Call Marketing,' I meet Chidi Achara and delve into his journey in the advertising and marketing world. The discussion kicks off with Chidi reflecting on his

### S3 EP25: Building A Legacy Series, Part 3: Going for Gold
Date: 2024-07-02
Welcome to the third episode of "Building a Legacy," a three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will take a look at evolving wo

### Top of the Marketing Charts - June 2024
Date: 2024-07-01
What was top of the marketing charts in June 2024? Explore how brands activated around major sports events like Euro 2024 and Copa America, including standout campaigns from Paddy Power, Iron Brew, KF

### S3 EP24: Building a $1Billion Global Brand
Date: 2024-06-25
Todays guest is Colin Westcott Pitt, Global Chief Brand Officer with Glanbia Performance Nutrition. And today we are talking about building a ONE  Billion Dollar Global Brand. Colin has a background i

### Vol6: The Cannes Sessions - Daily Round Up
Date: 2024-06-21
Cannes ends today Friday so this is the final daily round up for this year. A shorter episode today, but I chat to Clare Molyneaux of Pubilcis France, one of the Young Lions jurors Eduardo Marques bef

### Vol5: The Cannes Sessions - Daily Round Up
Date: 2024-06-20
A bumper edition of the Cannes Sessions Daily Round Up today. I started the day over at the LinkedIn rooftop where all things B2B have been discussed all week and this morning I caught, Rita Kirwan, L

### Vol4: The Cannes Sessions - Daily Round Up
Date: 2024-06-19
Day 3 of Cannes is over, well for me, most other people seem to be at parties! Another big day so much going on, and today's daily round up aims to catch you up on all that has happened.

First up is 

### Vol3: The Cannes Sessions - Daily Round up
Date: 2024-06-18
Day Two of Cannes Lions 2024 is over and once again I caught up with Colin Lewis to bring you the low down from the festival, from the themes, to the talks we saw, to people we spoke to, this is the r

### Vol2: The Cannes Sessions - Daily Round Up
Date: 2024-06-17
The Cannes Lions Festival of Creativity started today with a full day of events in the Palais and across the rest of Cannes, every beach, coffee shop, hotel and villa was host to multiple events. It i

### The Cannes Sessions - Daily Round Up 
Date: 2024-06-16
The Cannes Lions Festival 2024 is yet to start so today's round up is a preview of what is to come at the festival this year. In this episode I am joined by Colin Lewis who will be a speaker at this y

### S3 EP23: Building A Legacy Series, Part 2: Creativity Matters
Date: 2024-06-11
Welcome to the second episode of "Building a Legacy," a three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will deep dive into the evolvi

### S3 Ep 22: Creative, Yachts and Apple Spritzers, with Marc Binkley & Vassilis Douros
Date: 2024-06-04
The Mindless Marketer Series is back. The second episode of the series, Marc Binkley & Vassilis Douros of the Sleeping Barber Podcast, covers hot marketing topics of today. We switched things up in th

### Top of the Marketing Charts - May 2024
Date: 2024-06-02
Join us as we delve into the top marketing insights of May 2024, featuring pretesting debates, expert opinions, and the latest ad campaigns. From Tango's new ad which leans into their quirky heritage 

### S3 Ep21: Building A Legacy Series Part 1, Building An Agency
Date: 2024-05-28
Welcome to the first episode of "Building a Legacy," a new three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will deep dive into the evo

### S3 Ep20: Out-Thinking the Competition
Date: 2024-05-21
Peter Field said “Any brand with ambitions beyond its budget needs to see this”. He was referring to Bountiful Cows IPA data fueled study which analysed 256 ad campaigns, examining them for Relative A

### S3 Ep19: Inclusion In Action, Panel Discussion Part Two
Date: 2024-05-14
In the 2nd part of the series Inclusion in Action I am joined by guests Dr. Camille White, Chloe Davies, and Anike Mlemchukwu shared their unique perspectives on navigating careers as black women, tac

### S3 Ep18: A Fresh Take on Traditional Media: A panel of industry Leaders Explore the Evolution of Established Media 
Date: 2024-05-08
Traditional (or established) media is having somewhat of a resurgence, the pendulum is certainly swinging to a more balanced view. We have the likes of Nils Leonard celebrating the power of OOH, Mark 

### Top of the Marketing Charts - April 2024
Date: 2024-05-01
Taking a look back at the top marketing moments in April 2024 ,this episode provides a roundup of notable marketing campaigns, news and trends t discusses Weetabix's new brand campaign aimed at reclai

### S3 Ep17: IAPI Cannes Young Lions
Date: 2024-04-30
Today’s episode is live from Whelans in Dublin at the IAPI Cannes Young Lions competition showcase. The Young Lions competition gives the next generation of industry superstars the chance to prove the

### S3 Ep16: Curiosity United, with Ellie Norman
Date: 2024-04-23
Today’s guest is the fascinating Ellie Norman, Chief Communications Officer at Manchester United. This is a wonderful story of embracing challenges, from diving into the marketing world without prior 

### S3 Ep15: The Mindless Marketers Series
Date: 2024-04-17
The Mindless Marketers is a new segment with the Sleeping Barber podcast. So today  Vassilis Douros and Marc Binkley join me in a humorous exploration of some of todays hottest marketing topics with i

### S3 Ep 14: Inclusion in Action - Part 1
Date: 2024-04-09
In February Walter T Geer posted that he was going to shut down his social media and “use it to amplify the voices of Black women that needed a mega phone” Walter commented that Historically Black wom

### S3 Ep13: The Magic of Numbers with Dr. Grace Kite  
Date: 2024-04-02
Dr. Grace Kite is Founder and CEO of Magic Numbers and Magic Works Training. Her career is distinguished by a blend of academic excellence and practical expertise, making her a sought-after advisor an

### Top of the Marketing Charts - March 2024
Date: 2024-04-01
This episode of 'That's What I Call Marketing' covers the top marketing stories and campaigns from March 2024, including Heinz's ketchup insurance in the UAE, the LinkedIn-Edelman B2B Thought Leadersh

### S3 Ep12: B2B Marketing: Time for a Reboot - Panel Discussion with the Indie List CMO Collective and Business Plus
Date: 2024-03-26
In this episode of 'That's What I Call Marketing', Conor Byrne hosts a B2B Marketing panel discussion with Tara O'Sullivan CMO of Zevo Health, Caroline Kelly VP of Marketing at Johnson Hanna, and Seam

### S3 Ep11: Unlocking Marketing with Empathy & Experimentation with Jessica Gilmartin
Date: 2024-03-19
Chief Revenue Officer of Calendly,Jessica Gilmartin, is today's guest on That's What I Call Marketing. Today we cover so much in a fascinating and fun conversation that is a great insight for not just

### S3 Ep10: The Power of Marketing Effectiveness, with Tom Roach 
Date: 2024-03-12
In this episode of 'That's What I Call Marketing,' I get to interview Tom Roach. Tom is a highly respected figure in the marketing world, renowned for his fascinating career, insightful publications, 

### S3 Ep09: It Depends with Dentsu COO Ian McGrath
Date: 2024-03-05
Newly appointed Chief Operating Officer of Dentsu Ian McGrath took time out before starting his new job to reflect on his career to date and his perspective on the world of marketing. Ian has lots of 

### S3 Ep08: Live with Prof. Karen Nelson-Field: The Attention Economy  
Date: 2024-02-27
Prof. Karen Nelson-Field, the leading authority in the area of attention, joined That’s What I Call Marketing to record Live Vol.2. The episode covers various aspects of marketing, particularly in rel

### S3 Ep07: Drinks, Data & Decisions  
Date: 2024-02-20
Today’s guest is Mark Sandys, Chief Innovation Officer at Diageo. The conversation covers so many aspects of marketing that Mark has seen throughout his career. We talk about Mark's entry into Diageo 

### S3 Ep06: The Super Bowl 2024 Ads Special 
Date: 2024-02-13
Panel: Kerri Martin is CMO of Goosebumps Brand Advisors and previously held senior roles at Melt, BBDO, VW, BMW and Harley Davidson. 
Dave Horton and Matthew Woodhams-Roberts, are ECDs and partners of

### S3 Ep05 At The Pendulum Summit
Date: 2024-02-06
Attending Pendulum Summit 2024 host Conor Byrne got to meet and speak to 6 of the amazing speakers. This episode is made up of 6 short interviews and is less about marketing and more about inspiring s

### S3 Ep04 Frankly Speaking with Michael Corcoran
Date: 2024-01-30
When Michael Corcoran, the former head of social at Ryanair, left his role in 2023 it sent shocks through marketing circles. Guillaume Huin, the head of social media at McDonald’s wrote: “You and your

### S3 Ep03: Mastering Simplicity with Margaret Molloy
Date: 2024-01-23
Just days before Margaret formally announced she was to leave her role as CMO at Siegel & Gale she joined That's What I Call Marketing live from New York and gave a Masterclass in Simplicity. Margaret

### S3 Ep02 AI and Marketing with Maryrose Lyons
Date: 2024-01-16
In this episode of 'That's What I Call Marketing', we have a deep dive into AI's impact on the marketing landscape with respected digital marketer and AI expert, Maryrose, who has over 20 years of exp

### S3 Ep01 Proper Marketing with Dom Dwight
Date: 2024-01-09
Season 3 kicks off with the fantastic Dom Dwight of Bettys & Taylors of Harrogate. You may know Bettys and Taylors for their brand Yorkshire Tea and during his 15-year career Dom Dwight has seen Yorks

### S2 Ep38: 2023 A Year In Review
Date: 2023-12-19
As we come to the end of the year, here comes the reflection episode. But this one is a bit different, as it is a coming together of some amazing marketing podcasters. So today the episode is with Ele

### S2 Ep37: The Christmas Special
Date: 2023-12-12
Christmas and marketing all wrapped up in one perfect episode. Emer McCarthy Senior Brand Manager at Diageo and Paul Mallon Head of Special Ops at Lucky Generals join host Conor Byrne to chat through 

### S2 Ep36: Building BBH with Creativity and Kindness
Date: 2023-12-05
Karen Martin CEO of BBH London and Dublin joins to talk about how she is continuing to build the legacy at BBH through creativity and kindness. 
Karen started her marketing career at McConnells in Dub

### S2 Ep35: Unmasking The Family Fallacy
Date: 2023-11-28
Today’s episode features Laura Daley and Eimear Fitzmaurice from Folk Wunderman Thompson, a Dublin-based advertising agency. Laura and Eimear join to discuss a recently released report called "Family 

### S2 Ep34: The power of podcasts for brands
Date: 2023-11-21
If you listened to radio anywhere in the UK or Ireland in the 90s you heard the dulcet tones of Dusty Rhodes, from Sunshine 101 to Atlantic 252 and onto Irish station 2FM Dusty paved the way and broke

### S2 Ep33: Ferocious Fame with Nils Leonard
Date: 2023-11-14
Nlis Leonard is co-founder of Uncommon Studios and while visiting Dublin he took time out to talk to That's What I Call Marketing, we met up at Windmill Lane, where the likes of The Rolling Stones, Th

### S2 Ep32: Brand Health For Everyone, with Connor Archbold
Date: 2023-11-07
If you don't know how your brand is doing by measuring it you are working in the dark, only able to know how your marketing works through short term sales, and of course we all know that brand is a lo

### S2 Ep31: Who won the World Cup, with Daragh Persse
Date: 2023-11-02
The world of sports sponsorship is fun and complex and often hard to cut through in. So fresh out of the Rugby World Cup I spoke to Sponsorship expert Daragh Persse about the Winners and not so winner

### S2 Ep30: Making the most of your media
Date: 2023-10-30
Today I am joined by Tom Ollerton founder of Automated Creative who use AI driven creative and social insight to optimise ad performance and tell brands why their ads work. Tom joins today to talk abo

### S2 Ep29: The Culture of Marketing, with Aamir Allibhoy
Date: 2023-10-24
To mark our 50th episode we travel to Saudi Arabia to meet Aamir Allibhoy who is CMO of Tim Hortons Middle East. Aamir spent over 20 years agency side with BBDO working with global clients helping the

### S2 Ep28: The Business of B2B Brand with Rachel Fairley
Date: 2023-10-17
Rachel Fairley an international marketing leader and brand strategist who specialises in revitalising brands to drive growth. Whether consulting with Siemens, EY and KLM, or working in-house at the li

### S2 Ep27: Remaining Relevant with Richard Carr, Accenture Song
Date: 2023-10-10
Richard Carr heads up Accenture Song in Ireland and we met in their offices in Smithfield Dublin to talk about the things Richard is seeing in his new role. We touch a bit on the offering of Accenture

### S2 Ep26: LIVE @HubSpot House with Paul Dervan of Miro
Date: 2023-10-05
This is a LIVE episode recorded at HubSpot House, Dublin. Paul Dervan joined this live show to reflect on his tenure as CMO of the National Lottery in Ireland and talk about his plans for his new role

### S2 Ep25: LIVE @HubSpot House with Caroline Donnellan of Sky Ireland
Date: 2023-10-03
This is a LIVE episode recorded at HubSpot House in Dublin. This episode is with Caroline Donnellan, Director of Brand and Marketing of Sky Ireland. Caroline has led the team at Sky to become Marketin

### S2 Ep24: There Is Nature & Everything Else Is Designed
Date: 2023-09-26
Design is everywhere, but we interact with it so seamlessly we forget. Image Now was founded 30 years ago and Dave Torpey and Darrell Kavanagh have spent that time designing for some of the biggest co

### S2. Ep 23: What is a Fractional CMO?
Date: 2023-09-14
Brooke Janousek has been working as a Fractional CMO for almost two years so who better to tell us what a fractional CMO actually is, what it does, when you should use on, how you manage the relations

### S2 Ep 22; The Distinctiveness Episode
Date: 2023-09-05
In defence of distinctiveness 
Cathal Gillen is co-founder of Distinctive Brand Asset Research & Tracking agency Distinctive BAT. Cathal has a background agency and client side and has held marketing 

### S2. Ep 21: Dr. Emmanuel Probst, The Art and Science of Brand Transformation
Date: 2023-08-24
This episode is with Dr. Emmanuel Probst Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles where he teaches consumer market research.
Emm

### S2. Ep 20: Leigh Barnes, How Brand is Performing
Date: 2023-08-15
Leigh Barnes is Chief Customer Officer at Intrepid Travel and joins to discuss how he turned his back (sort of) on decades of performance marketing, went big on brand and how it is working! Leigh join

### S2. Ep.19: The Marketing Academy with Sherilyn Shackell
Date: 2023-08-03
Sherilyn Shackell Founder & CEO of The Marketing Academy. The Marketing Academy is an international not for profit organisation dedicated to inspiring and developing talented stars in the Marketing, M

### S2. Ep 18: Tooheys, a new lease of life with Chris Allan.
Date: 2023-07-25
Chris Allan is Head Marketing Core Beer at Lion in Australia and part of his role is owning the Tooheys Brand. I recently saw that this classic Australian beer had gone through a design and creative r

### S2. Ep. 17: Modern Marketing Dilemmas with Mary Kyriakidi
Date: 2023-07-13
Modern Marketing Dilemmas with Mary Kyriakidi Global Thought Leader, Insights by Kantar.
Mary and the team at Kantar recently released Modern Marketing Dilemmas which is an evidence-based guide to hel

### S2. Ep. 16: 10 Years on:  Peter Field & The Long and Short Of It.
Date: 2023-07-04
Peter Field discusses 10 years of the Long and Short Of It. Peter is known as one of the two Godfathers of Effectiveness - along with Les Binet. And that comes down to the work they have done over the

### S2. Ep 15: Live at the European Sponsorship Association
Date: 2023-06-25
This episode was recorded live at the European Sponsorship Association event. Speaking to Aidan McLaughlin Director of ESG Brand at Indeed. This conversation covers how Indeed approaches sponsorships 

### S2. E.14: "I absolutely love what I do" with Rita Kirwan, Marketing Director Aldi
Date: 2023-06-20
Rita Kirwan is Marketing Director at Aldi, and let’s face it a bit of Irish Marketing Royalty. The title of this episode says it all, Rita just loves what she does and she is exceptional at it. Rita h

### S2. Ep. 13: Sustainability Marketing with Maddy Cooper 
Date: 2023-06-08
Maddy Cooper is Founder and CEO of Sustainability Marketing agency Flourish. With over 20 years of agency experience Maddy has designed sustainability marketing transformation programmes for clients i

### S2. Ep. 12: Delusions of Brandeur with Dr Draper
Date: 2023-05-29
Dr Draper - author, Associate Creative Director and Head of Copy Ryan Wallman is todays guest. Ryan works at Wellmark, a Melbourne-based creative agency that specialises in healthcare; everything from

### S2. Ep11: Jon Lombardo talks B2B Marketing and building it over time
Date: 2023-05-18
Jon Lombardo, Global Head of Research at the LinkedIn B2B institute is today's guest. In his role Jon researches how brand marketing contributes to  cash flows and brings an “outside-in” approach to m

### S.2. Ep.10: The Power of storytelling and Intuition with Carmen Bryant, VP Marketing at WizeHire
Date: 2023-05-08
Speaking to me from Brooklyn in New York I am joined by VP of marketing at WizeHire Carmen Bryant. Carmen is an international speaker and strategic business leader with more than 20 years of marketing

### S.2. Ep.9: Creatively Creating Future Demand with James Hurman
Date: 2023-04-27
James Hurman is  author of the Case for Creativity, the Creative Effectiveness Code and Future Demand. James is an award-winning planning director, 2013 named the world’s #1 strategic planner. In 2014

### S.2 Ep.8: Influencer Marketing with Vanessa Sawyerr
Date: 2023-04-18
The Influencer Marketing Industry is set to grow to approximately $21.1 Billion in 2023 yet it remains a complex area with many marketing leaders trying to figure out where it sits and how to measure 

### S2. Ep 7: Andy Nairn "The art and science of luck"
Date: 2023-03-28
Andy Nairn is one of the world's most respected and awarded brand strategists and one of the founders of Lucky Generals, one of the most highly regarded creative agencies. In 2021, Campaign named Andy

### S2. Ep.6: Debbie Millman "Why Design Matters"
Date: 2023-03-13
Debbie Millman, host of the hugely successful podcast Design Matters, joins Conor in this episode. Debbie discusses her not-so-straightforward path to becoming one of the most talented and well-regard

### S2. Ep5: Colin Lewis "Powering Through Your Marketing Career"
Date: 2023-02-27
With Colin Lewis, Marketing Week Columnist, speaker and consultant with over 25 years hands-on international experience in the UK, Australia, New Zealand, Hong Kong, China, Indonesia, New Zealand, Egy

### S2. Ep4: Superbowl 2023 - the ads episode 
Date: 2023-02-15
The multi-million dollar, star-spangled Superbowl ads are the focus of this special podcast episode. Conor discusses this year's heavy-hitters with people who watched the SuperBowl live in America, wi

### S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health
Date: 2023-02-07
Prof. Jenni Romaniuk gave us her first interview discussing her new book Better Brand Health. Jenni Romaniuk is Research Professor and Associate Director of the Ehrenberg-Bass Institute, at the Univer

### S2. Ep2: Judy Nam "Marketing For And To Small Businesses"
Date: 2023-01-24
With Judy Nam, Vice President of Small Business Marketing at Indeed, Judy shares why she is so passionate about helping small businesses to be successful and provides great insights for small business

### S2. Ep1: Thomas Barta "The 12 Powers of a Marketing Leader"
Date: 2023-01-10
With Thomas Barta.  The new year is always a time when we think about our careers, goals, development plans. So what better time to have author of the #1 leadership book for marketers: The 12 Powers o

### S1. Ep 21: End of Year Marketing Panel
Date: 2022-12-13
Cliona Hayes (Indeed, Brand Director), Trish Butler (Compliance and Risk CMO), Kevin Kent (Laya Healthcare, Head of Marketing) and Daragh Byrne (SoftCo, CMO) join Conor Byrne for an end of year market

### S1. Ep20: Jan Gooding "In The Wrong Dream - Part Two: The Client Years"
Date: 2022-11-29
With Jan Gooding, one of the UK’s best-known brand marketers who in 2019 was recognised at The Drum Marketing Awards’ with a lifetime achievement honour. Jan's career has spanned agency side and clien

### S1. Ep19: Jan Gooding "In The Wrong Dream - Part One: The Agency Years"
Date: 2022-11-22
With Jan Gooding, one of the UK’s best-known brand marketers who in 2019 was recognised at The Drum Marketing Awards’ with a lifetime achievement honour. Jan's career has spanned agency side and clien

### S1. Ep18: Meldrum Duncan "Curiosity Probably Won't Kill The Cat, Or The Cat-food Brand We Made Up"
Date: 2022-11-08
With Meldrum Duncan, Founder of Curious Industry. The alternate title to this episode is "How do you connect what you do with what consumers want". Isn't that something we as marketers all grapple wit

### S1. Ep17: Anthony Fletcher "From Graze to Glaze"
Date: 2022-10-25
With Anthony Fletcher former CEO of Graze and Founder of Urban Legends Doughnuts. Anthony got started in marketing by knocking on the door of Innocent Smoothies and then knocked on the door of Graze w

### S1. Ep16: Loretta Dignam "Marketing & Menopause"
Date: 2022-10-11
With Loretta Dignam, Founder of the Menopause Hub. Loretta has a marketing career that you can only marvel at working with Mars, Diageo, Kerry Foods and Jacobs Fruitfield (Valeo Foods). She launched c

### S1. Ep 15: Tara O'Sullivan "B2B - Lessons In Marketing To People"
Date: 2022-09-27
With Tara O'Sullivan, VP of Marketing at Omnipresent. This Week, Conor is joined by Tara O'Sullivan, VP of Marketing at Omnipresent. Tara has over 25 years of extensive experience in B2B Technology & 

### S1. Ep14: Jonnie Cahill "There Was No Masterplan"
Date: 2022-09-13
With Jonnie Cahill, CMO Heineken USA. This week, Conor is back with a new episode and welcomes his first ever live guest for TWICM! Jonnie Cahill became the chief marketing officer of Heineken USA in 

### S1. Ep 13: Lessons In Leadership
Date: 2022-09-06
In this shorter episode host Conor Byrne revisits some of the lessons in leadership he has heard from global marketing leaders, from lessons you learn early as a leader to mistakes CMOs can make when 

### S1. Ep12: That Didn't Go Quite To Plan
Date: 2022-08-30
In this shorter episode host Conor Byrne revisits some of the brilliant stories from global marketing leaders of when things didn't quite go to plan, including Diarmuid McSweeney, Co Founder and CMO o

### S1. Ep11: How It Was Made
Date: 2022-08-23
In this shorter episode we revisit some of the stories from the first ten shows. Today we go behind the scenes and hear the stories of how some world famous ads came to be, from Guiness Dancing Man an

### S1: Ep10: Richard Petrich "Its Web3, But Not As We Know It"
Date: 2022-08-09
This week, you can hear host Conor Byrne learn live as he delves into the world of Web3 and more with Richard Petrich founder of the agency 'The Value of We'. For Richard, everything is built around t

### S1. Ep9: Damian Devaney "Transformers, Marketers In Disguise"
Date: 2022-07-26
This week, Conor is joined by Damian Devaney to talk about finding the right people and creating the right environments with the collective skills to succeed and how this can lead to marketing being a

### S1. Ep8: Diarmuid McSweeney "How This Brand Grows"
Date: 2022-07-12
In this week’s episode, Conor Byrne is joined by Diarmuid McSweeney, Co-Founder and CMO at Gym+Coffee. Created in 2017, the brand has achieved incredible success but it wasn't always easy. Diarmuid sh

### S1. Ep7: Paul Feldwick "How To Play The Fame Game And Win"
Date: 2022-06-28
Conor is joined by Paul Feldwick, author of two books, The Anatomy of Humbug and Why Does the Peddler Sing? He is a leading strategy thinker and formerly head of account planning at legendary advertis

### S1. Ep6: Emer McCarthy "It’s Not Luck, It’s Insights"
Date: 2022-06-07
Never one to shy away from controversy, Paddy Power over the years has delivered some of the most memorable PR stunts and ad campaigns in the business. This week, Conor is joined by Emer McCarthy, Hea

### S1. Ep5: Doug Cameron "Bagpiper to David Ogilvy-inspired Advertiser"
Date: 2022-05-24
In this week’s episode, Conor Byrne chats to Doug Cameron, Founder and CEO of DCX. Doug, from his home in Brooklyn New York, reveals how he met advertising tycoon, David Ogilvy, and how you can begin 

### S1. Ep4: Paul D'Arcy "Building an Army of Experts for your Brand"
Date: 2022-05-10
This week, Conor chats with Paul D’Arcy, CMO of Miro and named one of the top 100 most innovative CMO’s in the world. Paul has worked for highly impressive brands such as Apple and Indeed. He shares h

### S1. Ep3: Kay McCarthy "How Brands Remain Relevant"
Date: 2022-04-26
In this week’s episode, Conor Byrne is joined by Kay McCarthy, Founder and MD at MCCP, and a global brand strategy leader in her field. At Diageo, Kay shaped the Guinness brand positioning strategy to

### S1. Ep2: Paul Dervan "Boxer Briefs to Flawed Creative Briefs"
Date: 2022-04-12
Want to learn from the leading lights in the marketing world and listen to their unique stories? Conor Byrne, Senior Marketing Director at Indeed, interviews Paul Dervan,CMO of the National Lottery. T

### S1. Ep1: Jon Goldstone "Crisps, Posh Spice, and the Power of Creativity"
Date: 2022-03-29
Join Conor Byrne, Senior Marketing Director at Indeed as he interviews Jon Goldstone, Managing Partner of The Brand Gym, with 25 years of marketing experience driving brand growth in highly competitiv

### Trailer: That's What I Call Marketing
Date: 2022-03-21
Welcome to That's What I Call Marketing with Conor Byrne, a new podcast all about the world of marketing. Episodes bi-weekly.
 Hosted on Acast. See acast.com/privacy for more information.