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S1. Ep2: Paul Dervan "Boxer Briefs to Flawed Creative Briefs"

S1 · E2

S1. Ep2: Paul Dervan "Boxer Briefs to Flawed Creative Briefs"

Paul Dervan

12 Apr 2022 · 1h 15m

About this episode

Want to learn from the leading lights in the marketing world and listen to their unique stories? Conor Byrne, Senior Marketing Director at Indeed, interviews Paul Dervan,CMO of the National Lottery. This episode covers an array of topics including the power of failure, the flawed nature of briefing, and what uniquely got Paul interested in advertising!

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