Sponsorship

Reach 50,000 marketers who mean business

That's What I Call Marketing is Ireland's No.1 marketing podcast. 184 episodes. 1 million downloads. The senior marketing audience you want to reach, every week.

1M+

Downloads

184

Episodes

50,000

Subscribers

Partners

Brands that have partnered with us

Join a growing list of brands reaching Ireland's most engaged marketing audience.

HeinekenHubSpotTracksuitZappiRed C ResearchThe Indie ListLegacy CommunicationsFreedman InternationalCPLAdAllianceOranges & LemonsGoosebump

Why Sponsor

An audience you can't buy anywhere else

Senior & Influential

17% CMO level. 29% Director level. 25% Senior Director. 11% VP. This is a decision-making audience with real budgets.

Deeply Engaged

Average episode length over 45 minutes. Listeners who stay for the full conversation are listeners who pay attention to sponsors.

Growing Fast

Season 5 now live. Consistent weekly release for 4 years. 1 million downloads and counting. Featured in Top 10 Ireland Marketing Podcasts.

Audience

Who listens

Seniority

CMO / C-Suite17%
Director29%
Senior Director25%
VP11%
Manager9%
Other9%

Job Function

Marketing33%
Media & Comms18%
Advertising18%
Marketing Operations14%
Consulting6%
Other11%

Listeners are active professionals — not passive consumers. They're here to learn and they trust the show.

Scale

Numbers in context

Our weekly audience is the equivalent of filling these rooms — every single week.

Brandweek Summit

800 marketers

DMX Marketing 2023

500 marketers

Nils Leonard live in Dublin

400 marketers

Karen Nelson-Field live in Dublin

270 marketers

Opportunities

Sponsorship Opportunities

From single episodes to full content series, we'll find the right format for your brand.

🎙️

Ad Slots

Pre-roll, mid-roll and end-roll. Short engaging ads at the beginning, middle or end of episodes. Heard by an engaged audience every week.

🎯

Single Episode Sponsor

Full episode sponsorship. No other partners. Your brand owns the conversation for that episode.

📺

Content Series

A bespoke 3-episode series built around your business objectives. Interviews with your executives or experts. Deep content that positions your brand as a thought leader.

🎪

Live Events

Following the success of That's What I Call Marketing Live Vol 1 and Vol 2 — sponsored live events with one headline partner. Intimate, high-quality, memorable.

The Cannes Sessions — Exclusive Partnership

The annual Cannes Sessions is our flagship content event. Daily episodes from Cannes Lions plus post-event recordings. One fully branded exclusive partner. The highest-profile sponsorship opportunity we offer.

Testimonials

What guests say about the show

A long discussion about all things marketing....fun!

Mark Ritson

Marketing Professor & Columnist

I love going on podcasts. This was one of the most enjoyable — I was asked questions that got me saying things that are more open and candid and useful than I normally find myself saying.

James Hurman

Founder, Previously Unavailable

What a wonderful host and a warm and passionate audience. I loved my (very fast) trip to Dublin.

Prof. Karen Nelson-Field

Amplified Intelligence

Conor you are doing an amazing service to the industry and have put together an incredible catalog of knowledge, experience, insights and stories that are an absolute must for everyone on all sides of our industry. Bravo.

Mark Doyle

CMO, AIB

I really enjoyed this conversation. You ask great questions and I love the knowledge that you have of the business from so many different angles.

Chidi Achara

Chief Product Officer, Huge

Conor Byrne kept me on my toes with his great interview questions.

Margaret Molloy

Global CMO

Ready to reach 50,000 marketers?

Let's talk about how your brand can be part of the conversation.

Get in touch today