The Singles Ep7: Marketing Hot Takes ELF acquires Rhode & Mark Read Departs & Cannes & An Offer

Dan & Jasper are back with Tracksuit data t delve into the latest news in marketing. We kick off with ELF Beauty's acquisition of Hailey Bieber's Rhode, examining the impressive growth and brand health of Rhode. We explore the larger trend of big brands acquiring successful new entrants in competitive categories, with examples like Pepsi and Poppi, as well as Unilever and Wild. The conversation also covers Mark Read’s departure from WPP and its implications for the holding company landscape. Discover the strategic moves, brand developments, and market trends making waves in the industry today. Plus, get a sneak peek into Tracksuit's presence and exciting content at the upcoming Cannes event.

02:39 ELF Beauty and Rhode Acquisition

03:58 Growth and Success of Rhode

05:54 Brand Health and Commercial Outcomes

06:42 Comparing Acquisitions in the Beauty Industry

12:52 Efficiency and Product Range Strategies

14:08 Mark Read's Departure from WPP

19:50 Cannes & An Offer You Can't Miss

Where to find Tracksuit at Cannes:

16/6: Brand X-Factor 3:15pm, Palais Rotonde

17/6 The New Brand Playbook 2:45pm, Adweek House

17/6 Born This (Brand-Building) Way 4:45pm, Palais Forum

18/6 Adweek Creative 100 5:30pm, Adweek House

19/6 Friends of Tracksuit Happy Hour 5:00pm, Morrisons Irish Pub.

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