TWICM 203: Julia Linehan on PR, AI Search and Why Amplification Matters

Julia Linehan, Co-Founder and CEO of The Digital Voice, joins That’s What I Call Marketing to discuss Cannes Lions, the changing role of PR, AI search, trusted sources and why amplification matters for marketers today.

This episode explores how brands, agencies and marketing leaders need to think about discoverability in a world where search, AI, content and credibility are all changing at pace.

In this episode, we cover:

– Why The Digital Voice describes itself as an amplification partner, not a traditional PR agency

– How AI search and LLMs are changing the value of trusted, published content

– Why consistency, repetition and clear messaging matter more than ever

– What it takes to plan properly for Cannes Lions and create real value from the week

– How Julia has built a fully remote team with strong culture, energy and trust

– Why Cannes needs to stay accessible for students, publishers, creators and smaller businesses

A useful listen for marketers interested in PR, brand visibility, AI in marketing, thought leadership, Cannes Lions, agency leadership and the future of discoverability.

That’s What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession.

Follow the show for more conversations with CMOs, marketing leaders, agency leaders, professors, authors, thinkers and practitioners.

Find more episodes at: https://www.thatswhaticallmarketing.com

Visit the Digital voice at https://www.thedigitalvoice.co.uk/

That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.com

Connect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/

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