TWICM 215: The Singles: Monzo’s Get Busy Living, Heinz x Heineken & is Meta X Ray‑Ban creepy?

Conor Byrne hosts another “Singles” episode with Bella and Ed from Tracksuit, using brand tracking data to unpack the biggest marketing stories of the moment—what’s genuinely driving brand growth, what’s just noise, and where brands are taking real risks. From Monzo’s bold “Get Busy Living” brand campaign in a fiercely competitive banking market, to the clever Heinz x Heineken collaboration built for summer BBQ culture, they explore how creativity and brand equity show up in the metrics. They also break down quick-fire eclipse “culture-jacking” wins from brands like Starbucks, Netflix and Mastercard, before debating the backlash and brand danger around Meta-powered Ray-Ban smart glasses. Finally, they launch “What the Actual?”—spotlighting recent brand missteps from Target and a Callaway/Good Good promo—and invite listeners to submit their own.

02:05 Monzo Brand Campaign

13:02 Heinz Heineken Collab

18:37 Solar Eclipse Marketing

22:55 Meta Ray Ban Glasses

27:28 What The Actual Fails

Check out tracksuit https://www.gotracksuit.com/

That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.com

Connect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/

If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations.

That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.com

Connect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/

If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations.

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