Podcast Lists
The best podcast conversations with and about CMOs — covering the strategic, commercial, and organisational realities of leading marketing at the top. Ranging from dedicated CMO interview formats to effectiveness shows that approach the role from a research perspective.
Jim Stengel
The most sustained body of CMO interview content available anywhere. Jim Stengel — former global CMO of Procter & Gamble — sits down with senior marketing leaders weekly. 400+ episodes, genuine peer-level access to the role.
Conor Byrne
Ireland's No.1 marketing podcast with a strong track record of CMO conversations — Thomas Barta on what makes CMOs effective, Ellie Norman on building marketing from scratch at Formula 1, Gráinne Wafer on brand leadership at Diageo, Margaret Molloy on global brand strategy, and Sherilyn Shackell on the state of marketing leadership. 200+ episodes, grounded in research and practice.
Jon Evans
Built specifically around the CMO perspective. Jon Evans pushes past the prepared answers and gets to the real strategic and organisational challenges of the role. A good counterweight to more polished interview formats.
Peter Weinberg & Jon Lombardo
Less a CMO interview show and more a challenge to how CMOs think. Weinberg and Lombardo — formerly of the LinkedIn B2B Institute — push back on B2B marketing conventions with evidence. Required listening for any CMO who wants to defend their strategy with data.
Marc Binkley & Vassilis Douros
Regular CMO guests discussing the real intersection of brand strategy, effectiveness, and business performance. Marc Binkley and Vassilis Douros ask the questions that connect marketing decisions to commercial outcomes.
Angela Voss, Rob DeMars & Elena Jasper
CMO-level strategic debates approached from a data perspective — the kind of questions that come up in board conversations about marketing ROI, channel allocation, and long-term brand investment.
WARC editorial team
Case studies from brands that have got marketing right — often told from the CMO's perspective or in the context of senior marketing decision-making. Useful for understanding what CMO-led effectiveness actually looks like in practice.
Charlotte Rogers, Lucy Tesseras & Molly Innes
Regular coverage of CMO appointments, departures, and the broader dynamics of marketing leadership. Good for understanding the industry context that shapes how CMOs are evaluated.
Phill Agnew
Behavioural science for marketing leaders — the psychological principles behind how people make decisions, directly applicable to how CMOs frame strategy to boards and how brands build mental availability at scale.
Eric Fulwiler
CMO interviews through a growth lens — Eric Fulwiler explores what separates businesses that grow from those that don't, with marketing leaders from high-growth companies. Good for CMOs who want to think about marketing as a commercial engine, not just a creative function.
New episode every Tuesday. Ireland's No.1 marketing podcast.